In this blog, Salomon Zrihen, Owner & CEO of Gipsy, explores how the Vaseline® Mini Jar has become a wellness essential in Mexico. By promoting simple self-care, this compact product helps individuals achieve a balanced lifestyle amid busy routines. Since its launch, the Vaseline Mini Jar has made self-care accessible, with Gipsy leveraging strategic market insights and an extensive distribution network to make it widely available across Mexico. This success underscores Gipsy’s commitment to supporting products that empower individuals to prioritize well-being every day.

In this blog, Salomon Zrihen, CEO of Gipsy, shares the journey of introducing Durex® to the Venezuelan market, overcoming logistical and regulatory challenges to make a meaningful impact on public health. With a strategic focus on accessibility, affordability, and education, Gipsy tailored its approach to meet the unique needs of Venezuelan consumers. Leveraging expertise in logistics, market insights, and local partnerships, Gipsy ensured that Durex® products reached key locations, empowering individuals with access to trusted sexual health solutions. This mission-driven success highlights Gipsy's commitment to fostering wellness and sparking positive change in every market they serve.

This blog explores how Gipsy leverages data-driven logistics and AI-powered demand forecasting to optimize product placement for wellness brands across Latin America. Highlighting our 24-month rolling forecast model, used successfully with Vaseline®, we show how predictive insights and a robust S&OP process streamline supply chains, enhance inventory efficiency, and reduce working capital for our partners.

This blog explores how a pivotal Harvard case study inspired Gipsy’s commitment to sustainable packaging and logistics. CEO Salomon Zrihen shares Gipsy’s efforts to reduce waste, use eco-friendly materials, and partner with green brands, inviting others to join in driving meaningful environmental change.

This blog post explores how Gipsy leverages local market insights and data-driven strategies to help brands successfully launch and grow in the Mexican market. By understanding the complexities of Mexico’s economic landscape, regulatory environment, and consumer behavior, Gipsy identifies unmet consumer needs and tailors brand positioning for maximum impact. The post highlights Gipsy’s expertise in navigating logistical challenges, enhancing supply chain efficiency, and supporting sustainable growth, ultimately illustrating how Gipsy helps brands resonate with Mexican consumers and thrive in a competitive market.

Mental health has become a pivotal topic worldwide, with increasing recognition of its impact on overall well-being. In Mexico, the conversation around mental health is gaining momentum, shedding light on a crucial aspect of health that has long been overshadowed. As awareness grows, so does the need for resources, support, and innovative solutions to address mental health challenges. At Gipsy, we recognize this emerging need and are committed to bridging the gap by exploring partnerships with brands dedicated to mental wellness.

The blog post titled explores the challenges brands face when expanding into Latin American markets and how Gipsy effectively addresses these obstacles to achieve extensive market penetration. It highlights the geographical challenges of the region, such as vast and diverse terrains and infrastructure variability. Gipsy overcomes these by implementing strategic warehousing, utilizing multimodal transportation, and forming local partnerships, enabling them to reach over 32,000 points of sale.